TL;DR
Red Robin Gourmet Burgers Inc. is celebrating its 50th anniversary with a new food truck, the 'Forever Yummm' truck, which will visit nine states around the country. The truck will hand out samples and encourage fans to share their own spins on the signature 'Red Robin…YUMMM!' jingle.
Red Robin Gourmet Burgers Inc. is celebrating its 50th anniversary by hitting the road. According to an article on Nation’s Restaurant News , the restaurant chain recently unveiled the new “Forever Yummm” food truck at its annual leadership conference and is currently en route to visit nine states around country.
The truck took off from Washington, the brand’s home state, and will stop in Oregon, California and Arizona before changing course to hit North Carolina, New York, Michigan and Oklahoma, concluding its journey in Colorado in early April, according to the article.
The article said the truck plans to hand out samples and encourage fans to share their own spins on the signature "Red Robin…YUMMM!” jingle. Top entries will be featured on the campaign’s website, with the best 50 earning 50 years of free Red Robin, according to the article.
Emily Clouse is a staff writer for 1851 Franchise. Her work has been featured with publications such as The Onion, Reductress, and Chicago Magazine. She graduated from The Ohio State University before running away to join the Peace Corps. In her free time, she enjoys drawing and walking to Jewel-Osco.
In this story
This story was originally published in 1851 Franchise on February 5, 2019. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.