The Growth Coach Franchise Costs, Fees, Profit & Data 2025

The Growth Coach is a business and sales coaching franchise that differentiates with a group-coaching core model (plus 1:1 and project work) designed to help small- and mid-sized business owners, managers and sales teams “work on the business” every quarter while creating scalable revenue for franchisees.

The Growth Coach was founded in 1992 in the Cincinnati, Ohio area by Dan Murphy after a career at Deloitte working with SMBs. The company emphasizes group coaching to expand access and impact, and today operates as part of Strategic Franchising Systems .

Mission: Empower overworked owners and teams to achieve strategic growth and work-life balance through structured, repeatable coaching systems.

Vision: Be the leading provider of affordable group coaching, offering a portfolio of programs (Strategic Business Owner/Strategic Mindset®, Strategic Manager, Sales Mastery) that create long-term accountability and results.

• Group-first model that scales coach time and reduces per-client cost while increasing reach.

• Program ladder for owners, managers and sales teams that drives retention (e.g., Strategic Mindset® → Strategic Mastery®, Strategic Manager, Sales Mastery).

• Suggested annual retail pricing guidance that frames value for clients.

• Exclusive territories and brand support (content, website, social) to aid local market credibility.

• Proven curriculum and playbooks across group and 1:1 formats.

• Low initial investment vs. many B2B service franchises; mobile/office-flex friendly.

• Marketing support : personalized local website, weekly social content, email campaigns, collateral library.

• Winner’s Circle franchise-fee rebate program tied to multi-year revenue milestones.

• Veterans discount on the initial franchise fee.

The brand operates in the United States and abroad and is actively recruiting; territories are exclusive and protected.

Initial Costs: The estimated initial investment required to begin operation of a The Growth Coach franchise ranges from $54,000 to $75,900. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee (Item 5): $39,900, typically due upon signing; $5,000 veterans discount available; Winner’s Circle rebate can refund the fee in stages if multi-year revenue milestones are met.

Ongoing Fees: According to the 2025 FDD, The Growth Coach franchisees are responsible for the following ongoing payments and fees:

ROI Potential: According to the 2025 FDD, The Growth Coach franchisees reported the following gross revenues for FY 2022, FY 2023 and FY 2024:

One-week initial, in-person training (Cincinnati HQ) covering delivery of programs, operations and go-to-market tactics; followed by ongoing education via workshops, webinars and peer networking.

• Personalized local website, weekly social media posting, email campaigns, media assets, presentations and a full collateral store.

• Brand team guidance on launch planning (90-day plan) and ongoing performance support.

Core systems access (Technology Fee), plus Cloverleaf assessments to deepen client work and sales enablement.

Liquid Assets: Commonly cited ~$50,000; Net Worth: around $50,000 on third-party portals. (The 2025 FDD does not specify liquid/net-worth thresholds.)

Experience: Prior leadership, business ownership or executive experience is ideal; the model is consultative and B2B-relationship driven.

Most owners actively deliver coaching and local business development within their exclusive territory; the format is owner-operator or lean team vs. absentee.

The brand notes outside financing may be available via third-party lenders.

“I came here for an onsite training, met people face to face which was a great opportunity to begin to feel the culture which to me was really important. Everyday things that we did in training, conversation we had, role playing that we did, really helped me increase my confidence not just in myself but in the company, the product, in the process, and in my future.” - Cecelia Livingston, The Growth Coach of The Twin Cities North

“The week of training in Cincinnati exceeded all of my expectations. It was packed full of useful information and tips. It prepared me for success. The training team really rolled up their sleeves and got to work beside us on preparing for a successful launch. I loved my group of fellow franchisees in our training week. We bonded together and learned together. And we are continuing that journey back in our hometowns.” - Joe Brenneman, The Growth Coach in Orange County, California

“When you’re a business owner or in business leadership, it’s easy to feel alone. Everyone is on their own kind of journey and none of us want to do that alone. That’s part of what makes The Growth Coach unique.” - Rick Franzo, The Growth Coach of the Poconos

The U.S. Business Coaching industry is projected to reach approximately $17.8 billion in 2025 , demonstrating multi-year growth. This sector is characterized by a fragmented market with numerous small providers, favoring businesses that can differentiate themselves through strong branding and standardized systems.

The Growth Coach distinguishes itself in this competitive landscape with its unique group-coaching ladder, comprehensive packaged content and processes, transparent pricing and exclusive territories. These elements collectively contribute to long-term client retention and facilitate upselling from owner-focused programs to manager and sales-focused programs.

Primary competitors in the space include ActionCOACH, FocalPoint Coaching, The Alternative Board (TAB) and Sandler, each offering varying mixes of one-on-one versus group coaching, curricula, and price points.

• Request Information: Submit the short form ; a Franchise Director will follow up.

• Connect With a Franchise Director: Expect a call in 1-2 business days to answer questions, discuss financing options and assess fit (no obligation).

• Territory Selection: Work with the team to craft an exclusive territory using market availability and demographic data.

• Learn About the Business: Review the FDD with guidance from a Franchise Director and speak with current franchise partners for validation.

• Corporate Visit: Visit headquarters in Cincinnati to meet operations, leadership and corporate partners.

• Franchise Awarded: Upon approval, you’re awarded a franchise and scheduled for a week-long on-site training in Cincinnati.

• Training: Complete a one-week training boot camp with interactive classes and support from industry experts.

• Launch Your Business: Host a grand opening and follow the “90-Day Secrets to My Success” plan to ramp quickly.

Timeline: The Growth Coach notes you can typically become an owner in about three months from the time you request information (can vary).

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