TL;DR
Crunch Fitness has opened a $6 million gym in the Minneapolis-St. Paul area, featuring its new Crunch 3.0 design and various amenities. The gym, Crunch St. Paul Highland Park, is operated by franchisee The Undefeated Tribe.
Crunch St. Paul Highland Park will feature the new Crunch 3.0 design, combining modern aesthetics with enhanced functionality to deliver an upgraded fitness experience. Fusing fitness with entertainment to make serious exercise fun, Crunch St. Paul Highland Park will offer:
Expanded strength and functional training areas
Top-quality cardio and strength training equipment
Power half-hour circuit training
Personal training
Olympic lifting platforms
Group Fitness studio with Crunch's world-famous group fitness classes
Hot Yoga Studio
Ride cycling classes
Functional HIITZone™ training area with indoor turf
Advanced HIIT classes
TRX®
Relax & Recover® services including HydroMassage& beds, red light therapy
Tanning
Kids Crunch babysitting
Full-service locker rooms with showers and a sauna
Crunch St. Paul Highland Park is operated by Crunch Fitness franchisee The Undefeated Tribe.
"We are so excited to bring the Crunch Fitness brand to St. Paul and offer outstanding and affordable fitness," said Tony Hartl, Founder and CEO of The Undefeated Tribe. "With world-class-equipment and amenities, round-the-clock hours and memberships that start at $9.99 per month, we can't wait to open our doors to St. Paul residents."
Crunch was top in the fitness category and top overall in the Entrepreneur Franchise 500®. The brand has appeared on the list for 13 consecutive years and was inducted into the 2026 Hall of Fame and Consecutive Ranking Club. Crunch was also recognized on the annual Inc. 5000 list of America's fastest-growing companies. It continues to expand nationwide and push the bar with innovative offerings for its members.
In this story
This story was originally published in Franchising.com on June 3, 2026. Burnaze summarizes and links to the original reporting.
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