TL;DR
Bad Ass Coffee of Hawaii is hosting a grand opening celebration in Phoenix, offering samples and prizes to guests. The brand originated on the Big Island of Hawai'i in 1989 and is dedicated to sharing premium Hawaiian coffees with the Aloha Spirit.
Phoenix’s new Bad Ass Coffee of Hawaii, located inside CityScape Phoenix at 50 W. Jefferson, is celebrating its market entry with a grand opening event this Thursday and Friday, January 27-28 from 10 a.m. to 2 p.m.
Guests who visit during the celebration will enjoy samples of various menu items and have a chance to win prizes such as Bad Ass Coffee of Hawaii mugs, shirts, lanyards, tote bags and more. They can also receive a free medium drink when they download the Bad Ass Coffee of Hawaii app and join ‘Ohana Rewards. Additionally, the first 89 guests to make a purchase on Tiki Thursday will receive a free Bad Ass Coffee of Hawaii mug. Bad Ass Coffee of Hawaii t-shirts will be given away to the first 89 guests who make a purchase on Aloha Friday.
Bad Ass Coffee of Hawaii originated on the Big Island of Hawai’i in 1989. Its name pays tribute to a very important animal in Hawaiian coffee history: The Donkey. Legend has it that for generations, donkeys could be heard bellowing as they carried precious loads of coffee beans down the steep mountains of the Big Island. The people of Kona named these hard-working donkeys the “Bad Ass Ones” because of their reliably strong, but stubborn nature in carrying their precious cargo.
The legend of those hard-working donkeys lives on today at Bad Ass Coffee of Hawaii, a company that is “stubborn” about sourcing, roasting and serving quality Hawaiian coffee with the Aloha Spirit.
In addition to premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves coffees, signature lattes, cold brew, popular blended espresso drinks and teas. The food menu also serves up a full dose of the Hawaiian spirit with unique delights such as Twisted Malasada donuts and “The Bad Ass One,” a breakfast sandwich with Spam, egg, Swiss, pineapple and barbecue sauce served on KING’S HAWAIIAN® sweet bread.
Guests can take the taste of Hawaii home or to the office through packages of Hawaiian blends and single-origin coffee beans including 100% Kona, single serve pods and other products.
Bad Ass Coffee of Hawaii was born on the Big Island of Hawai’i in 1989 and is dedicated to sharing premium Hawaiian coffees “with a kick” from the Hawaiian Islands through 20 franchise locations – with additional shops to open soon. Today, Bad Ass Coffee of Hawaii stores also serve popular blended drinks, teas, food, along with other international premium coffees and sell popular branded merchandise with exceptional service and the Aloha Spirit. Bad Ass Coffees are available in franchise stores, online and will soon be available through grocery, hospitality, and specialty retail channels.
In this story
This story was originally published in Franchising.com on January 25, 2022. Burnaze summarizes and links to the original reporting.
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