TL;DR
Golden Chick franchisee Chris Aslam signs a 20-unit deal for Las Vegas expansion, marking the brand's first entry into the market. The brand aims to reach 500 restaurants by 2030.
“Chris has been a great addition to our franchisee family who runs five highly successful Golden Chick restaurants in North Texas and we could not be more proud to announce that he will now be a major part of our expansion in the Las Vegas market,” said Jim Stevens, president of Golden Chick. “As a Texas-born brand with a 50+ year heritage, we are thrilled to soon be operating in a city as great as Vegas. Chris continues to grow his business and now will own the rights to an additional 20 Golden Chick locations! We are getting closer to our goal of 500 restaurants by 2030.”
Aslam serves as the president of the Dallas Restaurant Association and has been a part of the Golden Chick team for three years. Currently he has a total of five restaurants throughout North Texas.
“I am excited to bring Golden Chick’s goodness to Sin City for the very first time,” said Chris Aslam, CEO of Rock Strategic, LLC. “I fell in love with Golden Chick as a brand before I decided to join the family as a franchisee. I am confident that the community of Las Vegas is going to share that love. My team cannot wait to meet our future guests and serve them for years to come.”
The first location in the Las Vegas market is scheduled to start construction before the end of this year.
Founded in Texas in 1967, Golden Chick is a family-oriented, quick-service restaurant that prides itself on perfecting its Big & Golden Chicken Sandwich, Golden Fried Chicken, Golden Roast Chicken and Golden Tenders®, along with offering a variety of other chef-inspired menu items. The brand was ranked the #4 chicken franchise by Entrepreneur, included in Nation’s Restaurant News’ Top 200 Restaurants in 2019 and is ranked in the top 200 of Restaurant Businesses’ Top 500 Chains for 2020. With dine-in, drive-thru, catering and home delivery service capabilities, the Golden Chick restaurant chain has more than 190 locations throughout Texas, Oklahoma, South Carolina and Florida.
In this story
This story was originally published in Franchising.com on July 21, 2020. Burnaze summarizes and links to the original reporting.
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