STRONG Pilates Accelerates Global Momentum With Expansion Into Central and Eastern Europe; Announces Master Franchise Partnership With Xtreme Brands

(BUSINESS WIRE)--STRONG Pilates today announced a Master Franchise partnership with Poland's leading wellness franchise operator, Xtreme Brands, to drive expansion across Central and Eastern Europe.

The agreement marks STRONG Pilates' entry into Poland and the Czech Republic and expands the brand's global footprint to 16 countries, including the U.S., Australia, New Zealand, Canada, the UK, Ireland, Japan, Singapore, Indonesia, the Philippines, Malaysia, South Korea, the UAE and Bahrain.

As the first external brand to join Xtreme Brands' portfolio, STRONG Pilates will complement the group's network of 189 Xtreme Fitness Gyms clubs with a premium boutique fitness concept. Xtreme Fitness Gyms offers a full turnkey solution for franchisees, including dedicated property sourcing, design, and sales teams.

Michael Ramsey, Co-founder and CEO of STRONG Pilates, commented on the partnership.

“Xtreme Brands is a leader in the wellness space with strong franchising credibility, experience and values that align closely with ours. Our partnership gives us enormous confidence in our expansion across Europe, and we look forward to reaching new markets and fitness communities.”

James Cotton, CEO of Xtreme Fitness Gyms, said STRONG Pilates is a natural fit for the company's expanding portfolio.

“STRONG Pilates is a proven international concept that responds to growing demand for training that combines Pilates, strength and cardio. It is a natural addition to the Xtreme Brands portfolio and one we are well positioned to scale through our experience in franchise development, site selection and club operations. Our ambition is to build a strong and lasting presence for the brand across Central and Eastern Europe.”