TL;DR
Salsarita's Fresh Mexican Grill is adding drive-thrus to its restaurants to make the brand more accessible to customers who prefer to take orders to-go. The brand has seen a positive response from guests, with over 20 percent of sales at these locations coming from the drive-thrus.
Salsarita's Mexican Grill is in the process of making its locations more user-friendly. According to a recent article in Fast Casual, the brand is adding drive-thrus to its restaurants. This will make the brand more accessible to customers who prefer to take orders to-go.
"The drive-thru concept will enhance sales even further and make the dining experience more convenient for our guests," said CEO Phil Friedman.
Since implementing its first two drive-thrus, the brand has seen a positive response from guests. Over 20 percent of sales at these locations can be traced to these windows.
In this story
This story was originally published in 1851 Franchise on June 7, 2018. Burnaze summarizes and links to the original reporting.
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