TL;DR
Muscle Maker Inc. has signed a Master Franchise Agreement for 40 units in the Kingdom of Saudi Arabia, expanding its international presence. The company's Kuwaiti international franchise partners will develop the brand across Saudi Arabia.
LEAGUE CITY, TEX., Nov. 01, 2021 // GLOBE NEWSWIRE // - Muscle Maker Inc (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Pokemoto and SuperFit Foods today announced that it has inked a Master Franchise Agreement for 40 units in the Kingdom of Saudi Arabia; solidifying the company’s second multi-unit international deal.
Muscle Makers’ current Kuwaiti international franchise partners Abrar Kadhem Almatrouk, Abdullah Kadhem Almatrouk, Yousef Kadhem Almatrouk and Essa Kadhem Almatrouk will expand the healthier for you brand across the Kingdom of Saudi Arabia by selling franchise units in packs of 10 units. They will be responsible for all facets of development for new locations in Saudi Arabia including but not limited to opening, training, distribution, operations and marketing.
“We’re thrilled that growth plans with our Kuwaiti partners are coming to fruition by expanding healthier for you options into the Kingdom of Saudi Arabia", said Mike Roper, Chief Executive Officer of Muscle Maker, Inc. "According to research, the Kingdom of Saudi Arabia Fitness Service Market is expected to reach $1.3 billion by 2022, stressing the need for healthier dining options.”
“We are excited to continue our partnership with Muscle Maker, Inc. and to be the franchisor that develops the brand in Saudi Arabia,” said Abdullah Kadhem Almatrouk, the Muscle Maker Grill international partner in Kuwait on behalf of his partnership that includes Abrar Kadhem Almatrouk, Yousef Kadhem Almatrouk and Essa Kadhem Almatrouk, “We were attracted to the brand for its ability to offer a healthier for you alternative that doesn’t sacrifice taste and have since opened two units in Salmiya and Mubarak Alkabir Governorate Kuwait. The brand is well received locally and we’re ready to make some moves in both Kuwait and the Kingdom of Saudi Arabia.”
In this story
This story was originally published in Franchising.com on November 2, 2021. Burnaze summarizes and links to the original reporting.
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