TL;DR
Joey's Fish Shack has revamped its location in St. Albert, Canada, with a new menu, atmosphere, and outlook on food. The updated location, Joey's 2.0, aims to stay current with the new consumer.
Calgary, Canada, June 02, 2022 - (PR.com) - When Joey’s first came to St. Albert in October 1993, the goal was long-term service for the community. 29 years later, a new spirit has emerged at 3506 Tudor Glen Market – a new and improved Joey’s 2.0.
“Joey’s Fish Shack offers a new menu, a new atmosphere and a new outlook on food," says Joe Klassen, founder and CEO of Joey’s Only Franchising Ltd. "It’s a step we needed to take to stay current and top of mind with the new consumer.”
Joe Klassen and his wife Theresa started the vision of Joey’s based on great Fish & Chips and seafood. Over the years, the menu has varied but has maintained its stranglehold as Canada’s best Fish & Chips.
“We knew by adding delicious trendy menu items like Ahi Tuna Avocado Toast and a Sous Vide prepared Chicken sandwich, we would resonate with Gen Y and Z," says Dave Holland, Vice President of Marketing and Design, Joey's Fish Shack. “Our menu will always appeal to those customers who prioritize flavour.”
In this story
This story was originally published in Franchising.com on June 3, 2022. Burnaze summarizes and links to the original reporting.
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