Greater Lansing Business Monthly: Which Wich Founder, CEO and Chief Vibe Officer Presented MSU Award

Jeff Sinelli, the innovative founder of Which Wich Superior Sandwiches , recently went back to college - and now he has his eye on bringing a new Which Wich with him to East Lansing.

The CEO and "Chief Vibe Officer" of the rapidly growing franchise concept out of Dallas returned to Michigan State University recently to receive a 2017 Outstanding Alumni Award from the College of Communication Arts and Sciences Alumni Board, according to a recent article in Greater Lansing Business Monthly. Proud of his MSU roots, Sinelli is focused on bringing a Which Wich location to East Lansing.

“I want [our East Lansing location] to be a personal space, that’s one of the most successful in our company. I take pride in being a Spartan,” Sinelli told Greater Lansing Business Monthly. “We’re looking for real success, drive, passion and enthusiasm. I want to work someone that’s in love with sandwiches too. We want a partner that wants to help us make a world a difference. We’ve got an edge up on a lot of restaurants that don’t start here. It’s personal, special and I’ll spend a lot of time at this store. If you’re the right partner, reach out to me at [email protected] ”

The brand currently has nearly 500 locations globally, across 12 countries and 39 states.

Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications.

He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.