FranNet Franchisee Talks Difference Between Loving a Concept, Being Able to Grow It

Leslie Kuban is a FranNet consultant based in Atlanta. She’s been with the FranNet brand for 16 years, but unlike many entrepreneurs, Kuban doesn’t describe herself as a risk-seeker; she claims she’s results-driven and organized.

As a franchise expert, Kuban advises those looking to get into franchising to make sure they understand what it takes to grow a brand. In a Q&A with Entrepreneur magazine, Kuban shed light on the hard work that goes into making a franchise successful.

“Some franchise models require a lot of outbound sales and marketing activity from the owner. Others rely more on self-promoting marketing strategies such as a visible storefront or direct mail advertising to grow the customer base but require that you manage and lead a larger number of employees,” said Kuban. "It’s easy to confuse loving the idea of owning a particular kind of business with loving what it takes to own and grow that particular franchise concept.”