Advantange Sport & Fitness Expands into New England

Advantage Sport & Fitness (ASF) is expanding its services into New England, offering solutions and after-sale customer support to the Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont, and Maine markets.

With nearly 40 years in the industry, the commercial fitness equipment distributor represents top brands like Precor, Peloton, Power Lift, and Escape Fitness. The expansion into New England leverages the company’s expertise across various sectors, including multi-family housing, college recreation, athletic performance, secondary education, corporate wellness, country clubs, municipal recreation, and hospitality.

In addition to providing leading fitness equipment, ASF offers fitness facility space planning, infrastructure design, equipment selection, delivery and installation, and ongoing equipment service and support.

“Our ASF team’s expansion into New England marks a significant step in our vision to be an enduring great company that provides concept-to-completion commercial fitness equipment solutions from Maine to Miami,” ASF founder and president John Murray said. A former head wrestling coach at Ithaca College, Murray founded ASF in 1987 and has grown the commercial fitness solutions company to serve 19 states, stretching from Maine to northern Florida.

“Our ASF Mission is to design fitness spaces that transform customer visions into fitness destinations that empower individuals, teams, and communities to achieve their health, fitness, and wellness goals,” Murray continued.