Cinnabon Rolls Out Seattle’s Best Coffee Nationwide to Drive Beverage Growth

Cinnabon, one of seven iconic brands within the GoTo Foods portfolio and global leader in bakery indulgence, is upgrading its beverage platform with a nationwide rollout of Seattle’s Best Coffee, marking a strategic step forward in how the brand shows up across more everyday occasions. By bringing together two recognized, quality-led brands, Cinnabon is enhancing its beverage platform to complement its signature fresh-baked rolls with a premium coffee offering designed to drive frequency, encourage bundled purchases and elevate the guest experience.

“This rollout marks a strategic evolution for Cinnabon, bringing our beverage platform up to the same quality standard as our iconic rolls,” said Urvi Patel, SVP, Brands & Chief Brand Officer at Cinnabon. “By pairing fresh-baked indulgence with Seattle’s Best Coffee, a trusted brand known for its smooth taste and consistent quality, we’re delivering a more complete experience for our guests while creating new opportunities for franchisees to drive frequency, increase beverage attachment and strengthen overall performance.”

The rollout expands GoTo Foods’ existing relationship with Seattle’s Best Coffee into Cinnabon bakeries nationwide, creating a scaled beverage partnership designed to improve beverage mix and support unit-level economics across the franchise system.

Beverage platform growth

Scaling a Premium Beverage Platform to Unlock Growth Beverage is an expanding pillar of Cinnabon’s business, representing a meaningful opportunity to drive incremental growth through a more premium, branded offering that naturally complements its core menu. The enhanced platform is designed to evolve over time, increase frequency and create additional food-and-beverage pairing opportunities.

“We’re excited to expand our partnership with Seattle’s Best Coffee to our U.S.-based Cinnabon bakeries, bringing together two trusted brands to deliver a high-quality coffee experience,” said Dave Mikita, President of International and Retail Channels at GoTo Foods. “This move builds on our longstanding international relationship between Cinnabon and Seattle’s Best Coffee, where the combination of these two iconic brands has delighted guests for decades.”

Expanding Relevance Across Everyday Occasions The enhanced coffee platform positions Cinnabon to participate more meaningfully in beverage occasions as demand for high-quality coffee continues to grow. Many U.S. adults drink coffee daily, with an increasing share opting for more premium offerings (source: Spring 2026 NCDT Report). In retail environments where coffee already drives consistent traffic, Seattle’s Best Coffee helps Cinnabon better participate in existing demand and compete for more beverage occasions.

Franchisee benefits

Built for Franchisee Advantage and Operational Simplicity Designed with franchisee economics at the forefront, the Seattle’s Best Coffee program utilizes existing drip coffee equipment, eliminating the need for significant capital investment while reducing operational complexity compared to previous coffee initiatives.

Franchisees benefit from a program designed to:

• Support beverage sales and higher average ticket through stronger food-and-beverage pairing occasions

• Leverage a nationally recognized coffee brand to enhance credibility with guests

• Deliver a more consistent, premium guest experience aligned with evolving expectations

A Foundation for Future Beverage Innovation The Seattle’s Best Coffee rollout includes drip coffee and reflects Cinnabon’s broader beverage evolution, building on recently launched offerings such as Swirled Sodas. Cinnabon’s Swirled Sodas were designed to tap into the culturally relevant dirty soda trend, helping strengthen brand relevance, encourage beverage trial, and support food and beverage pairings through customization and indulgence. Together, these beverage initiatives reinforce Cinnabon’s growing focus on beverages as a strategic platform for growth and innovation beyond its core bakery offerings.

The upgraded drip coffee platform with Seattle’s Best Coffee is designed to deliver greater consistency while helping Cinnabon participate more meaningfully in high-frequency, on-the-go beverage occasions.