Fitness Premier Expands to John's Creek with New Franchise Agreement

Apex Velocity LLC is bringing a new Fitness Premier location to John's Creek, Georgia, in 2025, expanding the brand’s footprint in the state. The new gym will introduce a state-of-the-art fitness experience tailored to the needs of the vibrant and growing local community in Fulton County.

The leadership team at Apex Velocity comes from a background in technology and real estate, but the company’s founders saw an opportunity to diversify into the fitness industry. As active fitness enthusiasts, they recognized the value of investing in a health and wellness business that offered long-term stability, scalability, and financial freedom.

"We’ve always been interested in entrepreneurship and financial freedom," said a spokesperson for Apex Velocity. "The fitness industry is evergreen — no matter what is happening around you, health and wellness remain a priority."

After evaluating multiple fitness franchise concepts, Apex Velocity was particularly drawn to Fitness Premier’s diversified business model, which generates revenue beyond traditional gym memberships. The brand’s subscription-based structure ensures a steady cash flow, while additional amenities —such as personal training, lifestyle equipment, and wellness facilities like saunas — create multiple income streams.

"The subscription-based model is key because you’re not constantly chasing payments," the spokesperson said. "Fitness Premier also offers diverse revenue streams, which allows for better business scalability compared to other gym models."

John’s Creek, a northern suburb of Atlanta, is known for its affluent and highly educated population, including a growing community of young professionals and families. Apex Velocity identified a gap in the local fitness market, which is currently dominated by either basic, budget-friendly gyms or large, impersonal chains.

"John's Creek is a thriving community where health and wellness are a priority," the spokesperson said. "However, the fitness options are either very basic or overly commercialized. Fitness Premier fits right in the middle, offering a personalized and high-value experience that the community is currently lacking."

With the first location set to open in 2025, Apex Velocity is already looking toward future expansion, intending to launch at least two to three more locations in the coming years. Business ownership has long been a part of the company’s entrepreneurial vision, inspired by generations of family members who successfully ran their own businesses.

"Our team is committed to building a sustainable business that provides financial freedom and long-term success," the spokesperson said. "We see this as a long-term investment and an opportunity to bring something valuable to the community while growing our portfolio."

For those considering franchising, the team at Apex Velocity encourages taking action and doing the research.

"If you’re considering it, don’t overthink it — just take the first step," the spokesperson said. "Visit some locations, talk to other franchise owners, and figure out what you want to achieve. The more you learn, the more confident you’ll be in your decision."

With a passion for fitness and clear growth plans, Apex Velocity is ready to make Fitness Premier the go-to gym in John's Creek.