TL;DR
Chit Estrada, Executive Director of the Philippine Franchise Association, shares insights on franchising in the Philippines, including the number of brands franchising and the receptiveness of the country to the franchising model. The Philippine Franchise Association has 1,500 brands franchising, with 66% being local and 34% being foreign.
News
The Interview: Chit Estrada, Executive Director of the Philippine Franchise…
Before you franchise in the Philippines you will need to know what sectors are succeeding, how receptive the country is to the franchising model and where to turn for support. Chit Estrada, executive director of the Philippine Franchise Association, is here to help
> The estimated number of brands now franchising is 1,500, of which 66 per cent are local and 34 per cent are foreignChit Estrada
Already a member? Login here
In this story
This story was originally published by Global Franchise Team in Global Franchise on September 27, 2018. Burnaze summarizes and links to the original reporting.
Read the full story at Global FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.