TL;DR
Creamistry, an ice cream franchise, has opened its first location in China, marking its international expansion. The brand plans to hit 100 locations within four years.
Ice cream franchise Creamistry has gone international, opening its first location outside of the U.S., in Chengdu, China.
According to a press release published by QSR Magazine, the Chengdu Creamistry opened on August 3 and is owned by veteran international management company HZ America Corp. The new store is just the first of a large-scale development deal between the franchise and HZ America Corp., which has owning rights to the entire Greater China Region.
Creamistry currently has 55 locations in U.S. markets. Franchise founder and CEO Jay Tim said the international expansion is part of the brand’s strategy to hit 100 locations within the next four years.
“We are thrilled to launch Creamistry in an untapped market such as China with phenomenal brand area representatives,” said Yim. “Our experience with premium quality product coupled with the operations infrastructure in place positions us perfectly to get Creamistry up and running in China. As we continue to grow, we look forward to opening 100 Creamistry locations and beyond.”
In this story
This story was originally published in 1851 Franchise on August 14, 2018. Burnaze summarizes and links to the original reporting.
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