Row House Introduces New Class Formats: 'Strength' & 'Intervals'

Row House, the largest indoor rowing franchise housed under boutique fitness curator Xponential Fitness, has debuted Strength and Intervals, two new class formats. Strength and Intervals complement the existing Signature, Full Row, and Restore classes and rolled out in Row House studios on May 20.

The rowing brand, founded in 2014 in New York City, has also launched a national giveaway called “Push Yourself. Pull Together.” After completing their first Row House class, clients can enter to win an unlimited three-month membership for the summer. Entries are accepted until June 30.

Strength and Intervals adds to Row House’s inclusive, full-body workout. The fitness franchise says the Strength Class offers a one-stop shop for strength and cardio conditioning that helps its members improve their stats, and the Intervals format will focus on HIIT with an emphasis on low-impact exercise.

“As rowing grows in popularity and the space becomes more competitive, Row House is redefining what a great rowing workout can be,” says Marley Delaney, Director of Marketing at Row House.

“Interval-based training is not something Row House has positioned itself alongside before, so we are excited to share this new class format, Intervals, with our members, while Strength will set everyone up for more success on and off the rower with its focus on weight training.”

Xponential Fitness acquired the NYC-based Row House in 2018. At the time, Anthony Geisler, CEO of Xponential Fitness, said that the rowing concept was “unlike any other.” Row House now has over 90 studios in North America and offers classes both on and off the rower.