Sola Salons enjoys strong 2021 with 600th location opening

Sola Salons, a fast-growing salon franchise, has announced the opening of its 600th location worldwide, and its 17th in Wisconsin. The brand is also celebrating 2021, in which it added 53 new locations, signed 72 franchise agreements, and reached 18,000 independent beauty professionals in 2021 throughout the U.S.

“It’s been exciting to watch Sola grow at such a rapid pace throughout 2021. Reaching 600 locations nationwide is a landmark milestone for the company,” said Christina Russell, CEO at Sola Salons.

“Sola’s accelerated growth is the result of an innovative business model combined with a strong spirit of entrepreneurship and independence in the professional beauty industry. We continue to be motivated by the successes of our franchisees and are eager to continue this momentum in 2022.”

The 600th salon opened in Janesville, Wisconsin. The owner is first time franchisee, Alicia Modjeska, a former healthcare executive and U.S. veteran, who was in retirement when she saw the concept. Modjeska has signed an agreement to open three Sola locations, and is searching for real estate for her second.

“I’m thrilled to join the Sola community while spearheading the launch of a new territory for the brand, which will give job opportunities to beauty professionals in Janesville and surrounding markets,” said Modjeska.

“With an extensive background in corporate America, this journey with Sola is giving me the opportunity to have freedom and flexibility as a business owner while giving back to my community, and ultimately providing a successful growing business that I can one day pass down to my daughters.”