Robeks Celebrates Fresh Development with Three New Signed Franchise Agreements

Robeks announced today the signing of three new franchise deals, boosting the growth pipeline with eight new locations.

Read the original at Franchising.com
Robeks Celebrates Fresh Development with Three New Signed Franchise Agreements

TL;DR

Robeks has signed three new franchise agreements, which will result in eight new locations. The brand is expanding into new markets, including the Phoenix suburbs and the Bay Area, with experienced franchise groups and business professionals.

Robeks announced today the signing of three new franchise deals, boosting the growth pipeline with eight new locations. This expansion represents a milestone for the brand, solidifying its commitment to redefining healthy living and flavorful indulgence.

Driving the expansion of Robeks are three new franchise groups and dedicated couples that are each eager to introduce the brand to both new and existing markets. K Squared Management comes to Robeks with significant franchise ownership background as a former multi-unit McDonalds franchisee. They have agreed to open four new Robeks locations in the Phoenix suburbs of Gilbert, Chander & Queen Creek.

The second group is led by Nash Bahnan, who has a long history as a multi-unit cell phone retailer, and has signed an agreement to open one new Robeks in the Phoenix DMA. Additionally, in California, Robeks is excited to join forces with a pair of seasoned business professionals who recognize the potential of the brand in Northern California. Partners Sunil Bhatla and Navneet Bansal committed to a three-store development deal for San Jose, marking this the brand’s entry into the Bay Area.

In recent weeks, the brand celebrated two grand openings in Los Angeles attracting loyal fans, active families, and health-conscious consumers across the city.

While Robeks is on track to open another 15 new locations this year, the brand is also committed to product innovation and menu efficiency in support of its franchisees’ bottom line. This is evident with the latest introduction of four Performance Smoothies (Braveheart, Power Surge, Blue Gorilla, and Cookie Monster) and three proprietary Boosts (Heart Beet, Electrolytes, and Recovery).

In this story

This story was originally published in Franchising.com on May 31, 2024. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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