Craveworthy Brands Franchise: Costs, Fees, Profit & Locations

Founded in 2022, Craveworthy Brands is a platform company that aims to rejuvenate established restaurant brands and foster the growth of emerging ones. The company’s portfolio includes Genghis Grill , BD’s Mongolian Grill , Flat Top Grill , Wing It On! , The Budlong Hot Chicken , Krafted Burger Bar + Tap , Soom Soom , and Dirty Dough , as well as virtual brands Lucky Cat Poke Co. , Scramblin’ Ed’s Breakfast in a Jiffy, and Pastizza.

Craveworthy Brands currently owns, operates and/or franchises seven brands in 24 states. In 2023, its first year of operation as a platform company, the company acquired multiple brands and launched new ones as it worked towards its goal of revolutionizing the QSR industry. With a focus on franchise development, Craveworthy Brands aims to strategically award 125 franchise locations by the end of 2024. The company projects $1 billion in systemwide sales within five years and has plans to acquire more brands so they can open more corporate locations and virtual restaurants in 2024.

Franchise opportunities currently include Genghis Grill, The Budlong Hot Chicken, Wing It On!, and Dirty Dough. In late 2023, sbe's C3 and Craveworthy Brands announced a partnership to franchise and expand sbe's Mediterranean concept, Soom Soom.

Locations for individual brands include:

• BD’s Mongolian Grill: 25+

• The Budlong Hot Chicken: 5

• Krafted Burger Bar + Tap: 2

Craveworthy Brands focuses on franchising new, emerging and mid-level brands that complement franchisees' portfolios and provide options for growth within existing territories. Key elements of the business model include:

• Unique Concepts: The company offers a collection of fresh, unique and high-quality concepts that instantly differentiate franchise portfolios.

• Growth Potential: Wide-open territories provide significant growth opportunities and the chance to expand into untapped markets.

• Cost Savings: Franchisees benefit from collective buying power and scale across multiple brands, leading to significant savings on goods and services.

• Experienced Support: The restaurant support and leadership team collectively brings over 100 years of industry experience, ensuring franchisees receive comprehensive support from startup to ongoing operations.

• Personalized Support: Franchisees receive personalized startup and ongoing support, including marketing guidance, exclusive supplier and purchasing programs, product innovation and more.

• Site Selection Assistance: The company provides site selection assistance based on market data and customer profiles, ensuring protected areas are optimized for success.

• Guest Retention: Franchisees benefit from built-in guest retention strategies, including turnkey third-party delivery integration and digital ordering capabilities with a built-in loyalty and marketing engine.

Earnings for Craveworthy Brands concepts are not publicly available.

The investment ranges and financial requirements for the Craveworthy Brands concepts that offer franchising are:

• Genghis Grill: $450,000 to $975,000
• Wing It On!: $210,500 to $440,000
• The Budlong Hot Chicken: $178,000 to $989,500
• Dirty Dough: $161,100

The franchise fee for Genghis Grill, Wing It On! and The Budlong is $30,000. The franchise fee for Dirty Dough is $49,500.

• Greg Majewski - CEO & Founder
• Greg Creed - Advisory Board Member
• Neil Quinn - Chief Financial Officer
• Jeremy Theisen - Chief Growth and Development Officer
• Robert Kabakoff - Craveworthy Creator Chef
• Becca McIntyre - VP, Culinary & Supply Chain
• Cassie Miller - VP, Training
• Kristin Albert - VP, Operations
• Matt Ensero - President, Wing It On!
• Warwick McLaren - VP, Digital Technology
• Kim DeCoralis - SVP of Strategic Growth
• Justin Egan - VP, Marketing - Franchise Development
• Joe Moglia - Co-Founder & Partner, FG Merchant Banking
• Kyle Cerminara, CFA - Co-Founder & Partner, FG Merchant Banking
• Larry Swets, CFA - Co-Founder & Partner, FG Merchant Banking