TL;DR
Smoothie King has expanded into the Middle East with its first location in Dubai, partnering with Al Ghurair Retail. The partnership aims to build brand awareness and expand the brand's presence across the Middle East.
"We are looking forward to AG Retail building our brand awareness and expanding our presence across the Middle East, while preserving brand integrity and allowing new guests to try our purposeful smoothies," Smoothie King CEO Wan Kim said in a news release.
The brand's partnership with Al Ghurair Retail, a major commercial player in the Gulf Cooperation Council, helps bring the concept to more than 800 total units, the release said.
In this story
This story was originally published in 1851 Franchise on September 21, 2016. Burnaze summarizes and links to the original reporting.
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