TL;DR
Slim Chickens has opened its fourth location in Kentucky, in Bowling Green, as part of its expansion across the United States, Kuwait, and the United Kingdom. The brand has opened 129 locations and is known for its high-quality food and devoted fanbase.
The better-chicken brand has opened 129 locations across the United States, Kuwait and the United Kingdom, and is known for its passionate group of followers in the markets that it has locations in.
“As we continue to expand our franchise footprint across the country, the opening in Bowling Green marks a major milestone for our growth,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “I know the team is going to do a wonderful job introducing the community to our incredible brand and menu!”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.
Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.
In this story
This story was originally published in Franchising.com on May 20, 2021. Burnaze summarizes and links to the original reporting.
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