Restaurant Hospitality: Buffalo Wings & Rings Shares Recipe for Success When Creating Memorable LTOs

We live in a generation that's hungry for all things fresh and new, from their entertainment to their technology, but also literally hungry for a variety of new food choices

The limited time offer has always been a staple of the restaurant scene, but now more than ever it's important to stand out from the pack. As Restaurant Hospitality recently reported, these days LTO's can allow brands to test new ideas, increase brand awareness, and build buzz - and many times these LTO's will land as staples of the regular menu.

“We use LTOs as a way to experiment with new menu items without making a full commitment,” Diane Matheson, director of marketing at Buffalo Wings & Rings, told Restaurant Hospitality. “If an item is successful, it may replace a slower moving item on the menu. For example, our popular Potato Pile-On replaced the Potato Skins.”

When creating an LTO and taking it to market, Matheson added that creating awareness is important.

“We use a variety of digital tools to spread the word,” Matheson told Restaurant Hospitality. “Sharing crave-worthy photography and offers via social to in-store POS to traditional forms of media that reach our consumers when they’re hungry.”