TL;DR
Neal and Nimesh Dahya, new owners of Fosters Freeze, are relaunching the brand with a focus on growth and expansion. The Dahya brothers acquired the 66-unit burger and ice cream franchise in 2015 and have been refining and restructuring it for success.
Savvy franchisees and brothers Neal and Nimesh Dahya are utilizing their experience with almost 200 franchises to relaunch iconic California brand Fosters Freeze, according to the Inland Empire Business Journal. The 66-unit burger and ice cream franchise was acquired in 2015 by the Dahya brothers, and since then they have been refining and restructuring the brand for success.
“You say the name ‘Fosters Freeze,’ and you see people’s faces light up — it’s like magic,” said Neal, President and CEO of Fosters Freeze. “It’s not often that you find a brand that people feel such a personal attachment to, and there’s no doubt that the demand for Fosters Freeze far exceeds its current footprint.”
The Dahyas also told the Inland Empire Business Journal that they are planning to leverage the brand’s updated franchise model for expansion into states like Arizona and Nevada to build on the loyal following and awareness that it has established across California and its neighboring regions.
In this story
This story was originally published in 1851 Franchise on February 25, 2021. Burnaze summarizes and links to the original reporting.
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