TL;DR
Senior Helpers CMO Chuck Sullivan advocates for senior care franchising, citing the 'Longevity Economy' and growing senior population. Senior Helpers is a great opportunity within the segment, offering financial independence and a positive community impact.
Franchising has long been billed as a great way for entrepreneurs to get into business for themselves, but not by themselves. But the franchising industry is incredibly broad, with different segments spanning numerous types of businesses. So, how do franchisees determine which industry is the best fit for them?
In an article written for Money Inc., Senior Helpers CMO Chuck Sullivan advocated for the senior care industry over others by writing, “Oxford Economics refers to the impending financial impact of the growing senior population as the ‘Longevity Economy.’ It estimates that economic activity related to serving the needs of Americans over 50 will account for more than half of U.S. GDP by 2032. For entrepreneurs this shift means that elder care-focused businesses will see a huge boom in activity.”
He then explained why Senior Helpers, specifically, is a great opportunity within the segment, saying, “Clients and their family members frequently express their thanks and gratitude, and franchise owners can achieve financial independence while impacting their community in a very positive way. This rewarding combination doesn’t come along often in business today.”
In this story
This story was originally published in 1851 Franchise on February 16, 2019. Burnaze summarizes and links to the original reporting.
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