Franchise Deep Dive: Honest-1 Auto Care Franchise Costs, Fees, Profit and Data

Honest-1 Auto Care is a full-service auto care company that offers a wide variety of automotive services, including but not limited to engine repairs, brake repairs, oil changes and tune-ups, electrical system repairs, and A/C and heating repairs.

Honest-1 Auto Care, based out of Set. Petersburg, Florida, has been providing auto maintenance services since 2005. As a result of its offerings, the brand was ranked No. 1 in its category on Entrepreneur magazine’s 2017 “Franchise 500” list.

As of October 2023, there are more than 70 Honest-1 Auto Care franchises spanning across 21 states.

Honest-1 Auto Care boasts a customer-centric business model that guarantees a friendly experience and transparency. The brand aims to bring honesty back to the car care industry, and works to ensure that every customer is thoroughly educated on the systems and services necessary to keep their vehicles in the best running condition.

Additionally, Honest-1 Auto Care provides prospective franchisees with a recession-resistant business model, as there remains a demand for automotive services regardless of economic conditions. Interested candidates do not require previous automotive experience, as Honest-1 provides all the training and support needed to operate a successful auto repair center. According to the franchise’s consumer-facing website, the most successful Honest-1 Auto Care owners are individuals who have strong business acumen, extensive management experience and are actively involved in their local communities.

Another factor of Honest-1’s business that stands out is its commitment to the environment. Each Honest-1 Auto Care facility is equipped and able to perform ESA quality checks to ensure that a vehicle’s performance is environmentally sustainable.

Honest-1 Auto Care does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

The estimated initial investment to open an Honest-1 franchise ranges from $223,150 to $867,650. This investment is broken down into the following costs:

• Initial Franchise Fee: $45,000

• Leasehold Improvement: $10 to $340,000

• Furniture, Fixtures and Equipment: $35,000 to $180,000

• Working Capital: $175,150 to $347,650

Additionally, interested candidates must also have a minimum net worth of $700K and at least $200K in liquid assets, as well as a good credit rating.

The initial franchise fee required to open an Honest-1 franchise is $45K. Franchise owners must also pay an ongoing royalty fee of 6% of gross sales and a 1% national advertising fee.

• Michael Cowan — President and CEO

• Ryan Turner — Chief Marketing Officer

• Danielle Roca — Vice President and Chief Financial Officer

• Garrett Williams — Chief Development Officer

• Doug LeJeune — Vice President Operations

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