Kennedy’s Expands Reach in the Northeast by Targeting Boston for Development

For the past decade, Kennedy’s All-American Barber Club has been raising the bar in the men’s grooming industry. With its luxury services and premium branded line of retail products, there isn’t another brand in the industry that can offer consumers a premier haircut or straight-razor shave experience.

The same can be said for entrepreneurs and business owners—Kennedy’s has a simple and unique business model that’s designed to set its franchisees up for success. And now, the brand is looking to expand its already recognized and established presence in the Northeast by actively targeting Boston, Massachusetts for development.

“Boston is an ideal market for the Kennedy’s All-American Barber Club brand. Between its incredibly active population and its strong sense of community, there’s no shortage of opportunities for local business owners to build a loyal customer base,” said Jay Hummer, President and CEO of Kennedy’s All-American Barber Club. “Right now, the city is a completely untapped market for us. But there’s no doubt that Kennedy’s will fit right into Boston’s booming scene.”

With a metro population of nearly five million people and a median household income of $70,967, according to Forbes, Boston offers Kennedy’s owners a promising business economy. Demand for the brand is also incredibly high throughout the city—hard working professionals consistently return to Kennedy’s for its one of a kind environment. When a customer walks into Kennedy’s, they can shoot pool and even enjoy a beer while they get a haircut or shave.

Being a Kennedy’s franchisee is also a completely unique experience—working with the brand comes with perks that can’t be found anywhere else. Kennedy’s offers constant support to its local owners, from effective online marketing strategies designed to get the word out to consumers to the real estate selection and construction process. Kennedy’s also uses a membership model that creates a stable source of recurring revenue for its franchisees.

“We’re 100 percent confident that business owners who come on board to develop the Kennedy’s brand in Boston will be able to hit the ground running. There’s a real opportunity here to turn an underserved city into an unprecedented success story,” said Hummer. “We’re excited to welcome new business owners into our system and position the Kennedy’s brand for exponential growth in the Boston area for months and years to come.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.