IMAGE Studios Launches Gorgeous Collective, a Multi-Brand Beauty and Wellness Platform Built for the Next Generation of Franchise Growth

Multi brand platform

Gorgeous Collective is a multi-brand franchise platform intended to acquire and support concepts across beauty, wellness, and personal care.

Gorgeous Collective is based on the belief that consumers are increasingly seeking specialized, high-quality beauty and wellness experiences across hair, skin, nails, and wellness, while franchisees and brand operators benefit from shared infrastructure, talent, real estate expertise and technology. The platform provides operating support and aims to preserve the identity, culture and customer experience of each brand.

"For years we've built IMAGE Studios into one of the most respected and fastest-growing brands in beauty franchising, and in the process developed a scalable operating platform around marketing, technology, franchisee support, real estate and growth," said Jason Olsen, Founder and CEO of IMAGE Studios and Gorgeous Collective. "Gorgeous Collective is about taking those capabilities and partnering with exceptional founders and brands to help them scale faster, smarter and more sustainably."

Operating infrastructure

The platform is designed around centralized operating infrastructure across marketing, technology, franchise development, real estate, supply chain, training, data and operations — areas where scale creates competitive advantages for both franchisees and brand operators.

"What's exciting to me is what this means for our franchisees and our teams," said Taylor Lamont, Chief Operating Officer of IMAGE Studios and Co-Founder of Gorgeous Collective. "Gorgeous Collective builds on what we've been creating for years. It gives us a bigger platform to invest in our franchisees, our team and the systems that help brands grow, while creating more opportunities for the founders and operators we support."

MPK Equity Partners partnered with IMAGE Studios in 2024 and is excited to support Gorgeous Collective's establishment and future growth.

"IMAGE Studios has consistently outperformed the category, and that comes down to leadership, brand strength and an exceptional franchisee base," said Caroline Stevens, Investor at MPK Equity Partners and Gorgeous Collective Board Member. "We've watched this team build a brand clients love, franchisees recommend, and operators want to work for. Gorgeous Collective is about giving that capability a much larger canvas."

Gorgeous Collective is actively evaluating acquisitions across beauty, skincare, wellness and personal care categories.