TL;DR
Applebee's and PepsiCo have partnered to introduce a new exclusive MTN DEW flavor, MTN DEW Dark Berry Bash, available at Applebee's restaurants nationwide. The new flavor is a mix of blue raspberry and blackberry flavors with MTN DEW's signature citrus blend.
Get ready to surf galactic waves of sweetness and refreshment! Applebee’s and PepsiCo are teaming up to bring an exclusive MTN DEW flavor to Applebee’s nationwide with new MTN DEW Dark Berry Bash. This new out-of-this-world flavor is a mix of blue raspberry and blackberry flavors with MTN DEW’s signature citrus blend and is ONLY available at Applebee’s.
With a blinding flash, intergalactic berry flavors collide with the neighborhood to create an incredible, never-before-tasted flavor sensation. The new MTN DEW Dark Berry Bash is available now at select Applebee’s restaurants and will roll out at 1,500 locations across the country throughout fall 2021.
“MTN DEW is such an energetic brand, and to us it’s more than just a beverage – it’s fun, social, and pure enjoyment for our Applebee’s guests,” said Patrick Kirk, vice president of beverage innovation at Applebee’s. “We are absolutely thrilled to bring MTN DEW Dark Berry Bash exclusively into our restaurants and treat everyone to a new, one-of-a-kind DEW flavor. A deep blue carbonated drink with dark berry flavors – yeah, it tastes like you’re surfing cosmic waves.”
“Applebee’s shares our passion for innovation and flavor, making them the ideal partner to help us create this new and exclusive MTN DEW experience for our loyal fan base,” said Scott Finlow, Chief Marketing Officer at PepsiCo Global Foodservice. “DEW Nation is constantly seeking out new bold flavors to pair with their favorite meal and we can’t wait for them to try MTN DEW Dark Berry Bash, especially with a burger.”
MTN DEW Dark Berry Bash left its celestial coordinates to settle in among neighborhoods nationwide just in time for National Cheeseburger Day. On Saturday, September 18, guests can delight in the meteoric pairing of ANY Handcrafted Burger accompanied by classic fries and a 30 oz. MTN DEW Dark Berry Bash or other soft drink, all for just $9.99.* This deal is available for Applebee’s To Go or Delivery only at Applebees online or the Applebee’s mobile app (iOS, Google).
For even more exclusive deals and specials, guests can sign-up to be a part of the neighborhood. Join Club Applebee’s and receive a welcome offer!
In this story
This story was originally published in Franchising.com on September 16, 2021. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
