Genesis Health Clubs Enters Adds Nine More Clubs, Expands Western Footprint

Genesis Health Clubs is expanding again, adding nine premier fitness clubs, including Colorado Athletic Clubs and New Mexico Sports & Wellness (formerly known as Wellbridge). This move strengthens its presence in Colorado and marks its entry into New Mexico. With this acquisition, Genesis now operates 86 clubs across 14 states.

These newly acquired clubs are established, high-quality facilities with strong memberships, experienced teams, and deep roots in their communities. Genesis intends to build on this foundation by providing increased investment, consistency, and a long-term focus, which are hallmarks of its operational philosophy.

> "This is a big step forward for us," said Rodney Steven II, Owner and President of Genesis Health Clubs. "These are great clubs with great teams. We’ll build on what’s working and keep raising the standard."

Expansion strategy

The acquisition fortifies Genesis’ footprint across Colorado, particularly in the Denver, Boulder, and Fort Collins markets. It also establishes an immediate presence in Albuquerque with five locations. This strategy aligns with the company's approach of building density in strong markets and expanding into new ones where it can provide immediate support to clubs.

> "Colorado has been a strong market for us, and New Mexico is a natural extension with great clubs, great teams, and strong regional support," Steven added.

Members will continue to have access to the same clubs, teams, and amenities they currently enjoy, such as group fitness, aquatics, racquet sports, and premium fitness spaces. Additionally, they will benefit from expanded access to Genesis clubs nationwide. The company also plans continued investment in facilities, programming, and the overall member experience.

Colorado (Colorado Athletic Club)

• Denver Tech Center –Greenwood Village
• Monaco –Denver
• Tabor –Denver
• Flatirons – Boulder

New Mexico

• Del Norte –Albuquerque
• Riverpoint –Albuquerque
• Highpoint – Albuquerque
• Midtown – Albuquerque
• Downtown –Albuquerque

Integration plans

Genesis plans to integrate operations thoughtfully, prioritizing continuity for both members and staff, while aligning each club with its "Member-First Experience" standard. This acquisition underscores Genesis Health Clubs’ ongoing growth strategy: acquiring strong clubs, investing in their improvement, and delivering a consistent experience across all markets.

From the Midwest to the Southeast and now further into the Mountain West, the company continues its expansion with a clear objective: to provide a superior experience every day, in every club.