TL;DR
Dairy Queen is expanding its presence in Tempe-Chandler, Arizona, with plans to open new locations in the area. The brand's success in the market and the connection locals feel to it have inspired this expansion.
Good news is in store for the many longtime local fans of Dairy Queen® in Tempe-Chandler, as the brand has zeroed in on the area for growth.
According to the Tempe-Chandler Wrangler News, the connection that locals feel to the brand as well as the success of its current presence in the market has inspired this expansion. The frozen treats have longtime provided a refreshing break during hot Arizona days, which has only grown with the development of the DQ Grill & Chill® Model.
“Dairy Queen has been around 76 years. People, myself included, remember riding their bikes to DQ® to get a treat," International Dairy Queen, Inc. Vice President of Franchise Sales and Development Mike Mettler told the Tempe-Chandler Wrangler News. “We keep coming up with innovations,” Mettler added.
In this story
This story was originally published in 1851 Franchise on January 7, 2017. Burnaze summarizes and links to the original reporting.
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