Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Opening in Texas

Slim Chickens opens new location in La Porte, Texas, with seasoned restaurant group Texas SC Ventures at the helm.

Read the original at Franchising.com
Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Opening in Texas

TL;DR

Slim Chickens has opened a new location in La Porte, Texas, with Texas SC Ventures at the helm. The brand is known for its cooked-to-order fresh food and strong devoted fanbase, also known as "Slimthusiasts".

Slim Chickens announced today its new restaurant opening at 8940 Spencer Hwy. in La Porte. Seasoned restaurant group, Texas SC Ventures, is at the helm of the new location.

“Texas loves our southern comfort food, so we are confident that this new location will be a community staple,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Texas SC Ventures has a passion for providing great service and top-notch food. Residents in La Porte will not be able to get enough of Slim Chickens!”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.

Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.

In this story

This story was originally published in Franchising.com on September 17, 2021. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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