MFV Expo Plots Lone Star State Takeover with Franchise Expo Dallas

Franchise expo details

This marks MFV’s first return to the Dallas-Fort Worth area since 2018. Texas is top in the ranking for franchise interest and activity. The two-day affair includes more than 100 exhibitors, more than a dozen workshops and sessions, and a roster of keynote speakers, and will be held at the Irving Convention Center at Las Colinas.

For those exploring franchise ownership, Franchise Expo Dallas offers opportunities to observe entrepreneurship in action. Registration for the event has officially opened for both exhibitors and attendees.

“By almost any industry benchmark metric or standard, it’s clear that interest in business ownership through franchising is at an all-time high,” stated Martin Joksimovic, president of MFV Expositions. “There are approximately 850,000 franchise establishments in the U.S.

today and it’s only a matter of time before the industry surpasses the one-million mark - a significant milestone. The networking opportunities at Franchise Expo Dallas are, by design, meant to spark the conversations that can turn entrepreneurial dreams into reality. At MFV Expo, we’re proud to play the role of matchmaker, connecting motivated entrepreneurs with franchise opportunities representing a diverse range of industries and all levels of investment.”

Franchise Expo Dallas features a jam-packed agenda for the two-day event, headlined by two popular workshop sessions on opening day: the A to Z’s of Buying a Franchise, hosted by Dr. John Hayes, Titus Chair for Franchise Leadership at Palm Beach Atlantic University, and Franchising Your Business, presented by franchise industry veteran Mark Siebert of iFranchise Group. Other notable programming includes Top Questions to Ask a Franchisor Before Investing, moderated by Natalie Hoyt of Ascent Hospitality Management and a special keynote presentation on Minorities Building Wealth with Franchising, hosted by Andre Key, founder and CEO of Sociallybuzz.

For a comprehensive review of events listed in the trade show’s two-day agenda, please visit the timeline featured on the Franchise Expo Dallas Seminars page.

Expo features and networking

An ever-present facet of MFV Expo’s recurring trade show programming, attendees of Franchise Expo Dallas are encouraged to take part in these popular networking opportunities:

• Emerging Brands Pavilion – features emerging franchise brands with under 10 total locations, providing an up-close look at concepts with growth potential.

• Business Resource Center – a place for introductions and establishing new connections, a venue for networking with vendors and suppliers in the industry.

• Franchise Expo Unplugged – featuring dedicated playlists and exclusive podcast interviews, MFV Expo provides news and insights from across the franchising world — direct from the trade show floor.

With concepts and business models from every conceivable industry and trade sector, a diverse collection of exhibitors awaits attendees of Franchise Expo Dallas. From emerging concepts to household names, brands from every investment level have signed up to exhibit on the trade show floor during MFV Expo’s only stop in the Lone Star State in 2026. Notable names include well-known brands such as McDonald’s, GNC Live Well, and Lightbridge Academy.

The food and beverage sector is robust, featuring Perkins American Food Co., Mr. Gatti’s Pizza, The Big Biscuit, and Rosatti’s Pizza.

Franchisors including Poolwerx, Pi Kitchen and Bath Shop, and Milo Insulation round out the home services category, while the steady performing senior care market is represented by upstart concepts such as Golden Years Relocation and Assisted Living Mansion.

Franchise Expo Dallas is one stop on MFV Expo’s four-U.S. tour in 2026, following the organization’s flagship International Franchise Expo event in New York City in May. Events still to come on this year’s calendar include Franchise Expo Cincinnati (Oct. 23-24) and Franchise Expo West, set for Glendale, Arizona (Nov. 13-14).

Registration is now officially open for both attendees and exhibitors looking to attend Franchise Expo Dallas. For more information, including travel and lodging options, please visit 2026 Franchise Expo Dallas details.