ERA Real Estate Fortifies Presence in Lower Michigan

The company serves residents of Saginaw, Tuscola, Lapeer and Shiawassee, as well as Livingston County, Oakland County and Macomb County. The full-service firm, which also offers mortgage and title services, has developed a reputation for being one of the most knowledgeable brokerages in the area on topics like loan origination, mortgages, property staging and closing services as well as investment properties and property management.

ERA Prime Real Estate Group is led by Willie Ray III, an experienced real estate professional and investor who established the firm in 2017. He has served in multiple leadership roles with the East Central Association of REALTORS® including member of the board of directors in 2017, 2018, 2021 and 2023. He also served as the association’s president in 2019 and 2020.

Located in Lower Michigan’s Genesee County, Grand Blanc is hailed as one of the nicest places to live in the state of Michigan. The affluent area attracts many young professionals, retirees and families. With a relatively small population of about 8,000 residents, Grand Blanc offers a true suburban feel, with more than 130 acres of parks and trails, including the Grand Blanc Community Commons and Creasey Bicentennial Park, which offers baseball fields, picnic areas, a dog park and hiking trails.

The Grand Blanc region is also home to the University of Michigan-Flint, Oakland University, Northwood University and Kettering University. Economic drivers for the area include healthcare and manufacturing; some of the region’s largest employers include McLaren Health Care, Genesys Regional Medical Center, the Grand Blanc community school district and automotive manufacturers.