TL;DR
Owen Fincher, a franchise broker, emphasizes the role of franchisees in propelling the growth of a franchise. He believes that franchisees can sell a brand better than any sales team.
1851 Franchise asked Owen Fincher about his experience as a franchise broker, what makes him successful and some strategies franchisors can use to cast their net wide in the search for great franchisees this year.
During our interview, Fincher strongly emphasized the role that franchisees can play to help propel the growth of a franchise. He believes, even if you have the best product and sales team, no one else can sell your brand quite like your owners and operators.
“You can have the best sales team in the world, but your franchisees are going to sell your company better than anyone else can,” said Fincher. “Because if you’re truly happy, you truly love what you do, you tell everybody. And that’s going to fuel more growth than an incentive program.”
In this story
This story was originally published in 1851 Franchise on August 8, 2023. Burnaze summarizes and links to the original reporting.
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