Wetzel’s Pretzels Puts the Pedal to the Metal with Phillips 66®

“We’ve been impressed with the early success of Wetzel’s Pretzels locations at the 76® convenience stores and the benefit this initiative will provide for both brands’ growth,” said Frank Gonzales, Director of Non-Traditional Development at Wetzel’s Pretzels. “Our team is excited to provide the convenience and ease of operations to even more franchise investors, and we’re determined to ‘Bring Pretzels to the People’ on a larger scale.”

Radiating its signature Southern California vibe, Wetzel’s was founded in Redondo Beach, California 25 years ago. It has grown a cult-like following in the communities it serves. The brand inspires a fanatical following with its colorful presence, “gram-worthy” snacks and the small moments of pure pretzel bliss that it creates with friends, family and colleagues. The store-within-a-store operational model follows the recent success of Ron Reger and Alfred Daher opening three Wetzel’s locations in their 76® convenience stores within 10 months.

“Phillips 66 is committed to helping owners grow. Wetzel’s has a proven franchise business model, so we recognize this opportunity as a great way to drive traffic into stores and generate additional revenue,” said Lou Burke, manager of Branded Sales at Phillips 66.