PrimoHoagies Announces Record Breaking Nine Store Development in Northern New Jersey

PrimoHoagies, an Italian specialty sandwich shop known for its unbelievably good hoagies, has signed a development agreement to bring nine new restaurants to Bergen and Middlesex Counties in New Jersey.

This exciting deal will keep the momentum going from the previous Mahwah, NJ opening late last year. PrimoAFFG-Management LLC, former Planet Fitness franchisees, are extremely excited about the opportunity to bring this sandwich to northern New Jersey.

“The main reason we chose to invest into the brand is the quality of the product and the solid four wall economics. said Anthony Falange, co-owner of the new nine franchises. The northern NJ consumer appreciates a great product and above and beyond customer service and that is exactly what we bring to the table.”

With another year under their belt, PrimoHoagies has made some significant strides in expanding the brand and building on their already strong foundation with stores also opening in Belair, MD and Sandy Springs, GA last year.

Adam Biedenbender, VP of Development explains, “PrimoHoagies is very optimistic for the future; we want to build on the great sales and new store momentum we have achieved in 2019 by continuing to grow with the right franchisees in the right locations. Our continued focus for development in 2020 will be in these neighboring contiguous markets”.

A South Philadelphia original, today Primo Hoagies has more than 85 locations across eight states. Longtime loyalists and new fans cherish the brand for its fresh, made to order Old Fashioned Italian Specialty Sandwiches created with true Italian-style authenticity and from the fine gourmet meats and cheeses. Since its beginnings, demand for the brand’s hoagies has resulted in long lines during lunch and dinner, and unrelenting requests for catering orders.

This popularity continues today as Primo Hoagies grows around the country through franchising Just in 2019, Primo has been awarded “Top Food Franchises” by Entrepreneur Magazine and “Best of South Jersey” by Reader's Choice. A true community ally, Primo Hoagies also runs a non-profit foundation called PrimoCares. The foundation supports children’s organizations within the communities where Primo Hoagies stores are located.