Social Geek Radio: What Rebranding Means For Franchise Systems

This week, Social Geek Radio went on the road to visit Pinot’s Palette’s new headquarters. Craig Ceccanti, co-founder and CEO of Pinot’s Palette, along with creative director Natalie Wells and director of marketing Jacqueline Davenport discussed the company's re-branding efforts and relaunch process.

Pinot’s Palette opened for business in 2009 with one location in Houston, Texas. As a new concept, they started small, with the hopes of hosting a wine and painting class three nights a week. It wasn’t long before the word spread—they now have paint and sip franchise locations across the globe. Although the brand is only seven years old, the leadership team thought it was time to relaunch the brand.

During the podcast, Pinot’s Pallete’s executives explain, “The change is larger than just a logo—the new look and feel is a symbol of the Pinot Promise and a commitment to customer service that makes Pinot’s Palette the paint and sip night out guests can count on every time, at every studio.”