TL;DR
easyStorage, a self-storage brand, aims to make storage a lifestyle franchise and is on a path to reinvent the self-storage industry. The brand's founder, Tim Slesinger, and franchise director, Nigel Dawson, discuss the concept's growth and franchise investment opportunities.
Founder Tim Slesinger and franchise director Nigel Dawson discuss how the brand is on a mission to make storage a lifestyle franchise
Founder Tim Slesinger and franchise director Nigel Dawson discuss how the brand is on a mission to make storage a lifestyle franchise.
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Despite being a huge, billion-dollar market in the States, the self-storage industry has struggled to garner franchising appeal in the U.K. That’s largely been thanks to extortionate fees and a general perception that storage is a one-off ‘events business’, rather than a lifestyle option.
easyStorage , one of the latest brands under the easy umbrella, popularized by the likes of easyJet, is here to change that. On this episode, founder Tim Slesinger and franchise director Nigel Dawson unpack how the concept has grown since its 2017 conception and is now on a path to reinvent what we know as self-storage into something that’s approachable, affordable, and ideal for franchise investment.
In this story
This story was originally published by Amanda Peters in Global Franchise on October 17, 2020. Burnaze summarizes and links to the original reporting.
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