7-Eleven Launches Hispanic-Inspired Private Label Line

7-Eleven has announced an expansion of its 7-Select private brand with the launch of Selección 7, a Hispanic-inspired product line.

“Rooted in beloved flavors and cultural influences, Selección 7 products offer familiar tastes for some customers while inviting others to try something new,” the retailer noted in a statement. “The growing assortment includes a selection of candy and snacks available in select regions, alongside a few bakery favorites rolling out nationwide.”

Now available at participating 7-Eleven, Speedway and Stripes stores nationwide, the Selección 7 packaged bakery options include vanilla and chocolate Conchas, Mantecadas and Panqué con Nueces.

The lineup extends beyond the bakery, with additional candy and snack offerings available in select regions. Among them are Chamoy Aros Durazno, Chichurritos Fuego and Cacahuates Estilo Japonés.

“Every element of Selección 7 has been thoughtfully developed, from the product selection to the vibrant packaging, with the goal of building a product line that feels relevant to customers and communities we serve,” said Brandon Brown, senior vice president, fresh foods and beverages at 7-Eleven. “Panqué con Nueces and Vanilla Conchas are already among the lineup’s top-performing items, giving customers more ways to reconnect with flavors they already love or find a new staple.”

As 7-Eleven continues to grow its private label offerings, it is simultaneously developing its restaurant brands. A few weeks ago, the chain rolled out a new lineup of value menus across its Laredo Taco Co., Raise the Roost and Speedy Café banners.

“With fan-favorite options served up at a great price, the latest lineup makes mealtime easier than ever,” the company noted in a statement.

At Laredo Taco Co., the chain introduced the Más Value Menu, which features a $5 breakfast meal pairing two Original Breakfast Tacos — chorizo and egg, potato and egg, or bean and cheese — with a small coffee, as well as a $7 lunch meal that includes any two lunch tacos and a large Big Gulp drink.

For Raise the Roost customers, the chain launched the new Raise Your Cravings Menu, featuring popular breakfast and lunch favorites for $4 and under, including the Chicken Biscuit, Sausage & Cheese Muffin, the Crispy Wrap and 4-piece Nuggets, among others.

Speedy Cafe introduced the Speedy Deals Menu, offering under $3 deals on Crispy Wraps and Grilled Wraps, while breakfast staples like the Bacon, Egg and Cheese Croissant and Sausage, Egg and Cheese Biscuit are under $4.

“At 7-Eleven, we’re always striving to help make our customers’ lives a little easier — and mealtime is no exception,” said William Armstrong, senior vice president, restaurant operations and innovation at 7-Eleven. “Across our restaurants, the latest value menus bring together hot, craveable favorites at great value, giving customers an easy answer for breakfast, lunch or dinner during busy schedules.”