Mosquito Joe's Home-Based Business Model Offers Superior Flexibility

The days of brick and mortar investment being necessary to own a business are over. Thanks to today’s technology, the right business concept can be run from the comfort of your very own home – just ask the franchisees of Mosquito Joe.

Angela Zerda, director of marketing at Mosquito Joe, explained what’s so appealing to franchisees about the home-based business model.

“One of the biggest benefits of a home-based opportunity is the fast start-up,” she said. “You’re not having to worry about real estate and securing a location and signage and all those types of things.”

Zerda also pointed out that since franchisees are able to work from anywhere, it not only makes it easier for them to launch their businesses, it also doesn’t tie them down to operating their business from a specific locale.

“We’ve had franchisees who have had to go help family members who are sick and they are able to work from that family member’s home,” she said. “The entire business can be run that way with the software and systems we have in place.”

The software Zerda mentioned is an important part of Mosquito Joe’s success. Everything is cloud-based, which means franchisees can tap into their tools wherever they may be. For instance, technicians are synced with office managers through tablets they can use and update while on their routes. It ensures all communication is up to date.

The simplicity of the business model coupled with its overall flexibility has appealed to many different types of franchisees, particularly those with children. The system is especially popular with stay-at home moms. Many franchise couples tend to be married, with the wife taking on the role of office manager – handling customer calls, scheduling, managing routes throughout the day – which can be accomplished from home. This allows them to see their kids off to school in the morning and pick them up from school in the afternoon without interrupting business.

As one such franchisee told Zerda, Mosquito Joe has allowed her to have a “20-yard commute from her home coffee pot to her office.”

“The flexibility is always a major plus,” Zerda continued. “Also, just the cost savings with not having to worry about having an office space and a lease.”

With that said, Mosquito Joe franchisees are not barred from setting up their own commercial space outside their homes. The brand is supportive of people opening brick and mortar locations when the need arises, helping with signage and other real estate-specific factors.

While only a handful of Mosquito Joe franchisees currently have office space, it typically becomes a concern when a franchisee’s business grows to a certain level. After all, no one wants 10 technician vans parked outside their home.

At the same time, being forced to seek out office space to contend with a steadily growing business is the kind of problem every franchisee should strive to have.