Potbelly Sees Highest Sales in Two Years in Q2

Potbelly Corp. reported a 2% increase in total revenue for Q2, with the highest sales in two years, but still experiencing a decrease in same-store sales year over year.

Read the original at 1851 Franchise
Potbelly Sees Highest Sales in Two Years in Q2

TL;DR

Potbelly Corp. reported a 2% increase in total revenue for Q2, with the highest sales in two years, but still experiencing a decrease in same-store sales year over year. The franchise has lined up sales promotions to drive sales and build on the gains it has seen over the past year.

Potbelly Corp. has announced the sandwich franchise’s Q2 financial results, and the numbers are promising for the Chicago-based chain.

According to an article in Nation’s Restaurant News, total revenue for the chain increased by two percent to $110.3 million, a little more than $2 million more than the total revenue for the same period last year and the highest the brand has seen since Q4 of 2016.

The franchise is still experiencing a decrease in same-store sales year over year, a trend that has been dogging the brand for years, but it is a step closer to stemming the losses, reporting a .2 percent decrease in same-store sales versus a 3.6 percent decrease over the same period last year.

In a conference call with investors, Potbelly’s president and CEO Alan Johnson said the franchise has lined up a host of sales promotions to drive sales and build on the gains it has seen over the past year.

“Eventually we will run out of things that don’t work,” he said. “We’re not betting the farm with any single promotion.”

Potbelly made a number of high-profile changes in its corporate office this year, including the hiring of ex-Papa Johns CMO Brandon Rhoten.

In this story

This story was originally published in 1851 Franchise on August 10, 2018. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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