Greek from Greece Bakery-Café expands U.S. footprint ahead of franchising push

Greek from Greece (GFG) Bakery-Café, a fast-casual concept raising the bar for Greek food in America, has finalized a deal that will rapidly expand its portfolio from 10 to 41 locations. This development is ahead of the brand’s grand franchising push, which will see it develop numerous new locations across the U.S. and beyond.

30 of GFG’s new locations are planned for Long Island, New York, and one will open in Stamford, Connecticut. These new sites are to be housed in converted Dairy Barn drive-thru convenience stores, and this new model will be a first for the brand, which previously focused on eat-in cafes and kiosks.

To continue its exponential development, GFG has partnered with Fransmart, the international franchising experts that have previously signed up with Slapfish, Calii Love, and Wolfnights.

“Greece has an amazing and storied coffee and café culture,” said Dan Rowe, CEO and founder of Fransmart. “GFG sees this untapped segment as the biggest opportunity in the restaurant business. The company invested in a big, big way – buying out competitors and chains like Dairy Barn to quickly convert to GFG restaurants.”

This latest expansion sees GFG’s portfolio surpass 40 locations, but the brand believes that by the end of the year, it will have more than 100 units either open or in development. To do this, GFG is looking for experienced multi-unit foodservice operators, either in the U.S. or international markets, that can help it grow and get into the hands of hungry customers, worldwide.

“The company has invested tens of millions in its production and distribution facilities,” said Rowe, “making sure every GFG location has its entire supply line of proprietary, made-in-Greece menu items. It’s the ideal franchise – high volume, low start-up, few moving parts, easy for a franchisee to operate multi-units, and easy for store-level employees to get it right every day. The food is crave-able, and you can only get it at GFG.”