TL;DR
Chicken Salad Chick has signed a 5-unit franchise agreement for New Mexico, marking its entrance into the state. The agreement is headed by partners Jennifer Sanchez and Keith Murray, who plan to open the first location by the end of 2022.
Heading up the New Mexico development are partners Jennifer Sanchez and Keith Murray. The pair’s experience falls from restaurant to military and rescue - with Sanchez bringing nearly 30 years of restaurant experience in the fast casual sector, including being a part of the Chicken Salad Chick franchise operations team, while Murray brings 30 years of hazmat, paramedic and communications experience combined with military service and over two decades in the fire department. Sanchez grew up in New Mexico and is now returning to her home state with Murray to share the Chicken Salad Chick concept with communities across the state.
“New Mexico is a prime location to set Chicken Salad Chick up.” said Jennifer Sanchez. “One of Keith and my first dates was at a Chicken Salad Chick, and there’s so much we love about the brand - from the culture and value of serving others to the unique and delicious product itself. We are excited to introduce the communities of Santa Fe and Albuquerque to it, and we hope that others will get to share life moments and experiences with each other through it as well.”
Sanchez and Murray plan to open the first of the five locations by the end of 2022, with the other four to follow over the next three and a half years.
“The momentum that this agreement brings for our brand is wonderful,” said Scott Deviney, CEO of Chicken Salad Chick. “Jennifer and Keith are a great fit for us with their career experience and their commitment to sharing Chicken Salad Chick’s value with new communities. With Jennifer’s extensive knowledge of the area, the fast casual industry and the brand itself, combined with Keith’s passion and devotion to service and the community, we are confident that they are set up for success. We can’t wait to see how New Mexico reacts to Chicken Salad Chick!”
In this story
This story was originally published in Franchising.com on May 18, 2022. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.