Entrepreneur: Why Dippin’ Dots Is Teaming Up with a Popcorn Brand

Dippin’ Dots is seeing a spike in sales by teaming up with an unexpected brand — Doc Popcorn. According to Entrepreneur, it’s the difference between the two brands that’s making them work well together in a mall environment. In an interview with the publication, Dippin’ Dots’ senior director of franchise development Steve Rothenstein said that they’ve been pushing to open kiosks featuring both brands in order to attract more customers in one space.

It’s a move that seems to be working — more than 20 co-branded stores are currently open and they’re seeing higher sales volumes than single-brand locations.

Rothenstein continued, telling Entrepreneur how bringing the two brands together is helping boost Doc Popcorn’s visibility, which is owned by Dippin’ Dots. He said, “A lot of our original Dippin’ Dots customers now have families of their own, so they’re bringing their kids in and discovering Doc Popcorn. Each brand has its own power, its own customer base. Getting them to work together, even from a branding perspective, was challenging — we had to tweak logos and colors to make sure the stores actually look good. But in the end, it just means we can serve a larger base.”