Sola Salons names new chief operating officer

Salon Salons, one of the largest salon studio concept businesses in the nation, has named a new chief operating officer.

The Denver, Colorado-based company announced that it has appointed Elliot Baldini to the executive role. According to Sola Salons, Baldini brings extensive background across consumer and high.

“Sola redefined how beauty professionals operate and revolutionized an entire industry,” said Baldini. “I am thrilled to join this exceptional leadership team at an exciting point in the business, and I look forward to driving increased occupancy, strengthening support for our franchise partners, and advancing Sola’s mission to empower independent beauty and wellness professionals.”

Sola offers fully equipped, turnkey private salon studios for hairdressers, estheticians, nail technicians, massage therapists, and other beauty professionals. Last year, the brand reached 750 locations open in North America as it works with more than 21,000 beauty and wellness professionals.

Last month, Sola Salons announced a new partnership with software provider Vagaro. This includes the launch of mySOLA powered by Vagaro, a platform that integrates booking, payments, marketing, client acquisition, and business management tools. The salon management software has been directly integrated into Sola’s website.

In recent months, Sola has reported new openings in Dania Beach, Florida, and in New York, where the brand now operates 30 units. The company has also reached new franchise agreements in northern Virginia; Orange County, California; and Fort Worth, Texas.

“Sola’s strong momentum over the past year reflects our ongoing commitment to leading the category through meaningful growth and innovation,” said Ben Jones, CEO at Radiance Holdings, the parent company of Sola Salons. “Elliot is a proven executive with an extensive track record scaling high-growth franchise systems, building high-performing teams, and driving value during periods of rapid transformation. His leadership will be instrumental as we accelerate our growth strategy and further elevate the Sola brand across North America.”