TL;DR
Logan's Roadhouse partnered with GiftAMeal to transform customer photos into meals for local families in need, donating over 20,000 meals. The brand is now partnering with K9s For Warriors to support veterans through a donation-based promotion.
From February 26 to June 23, 2024, Logan's Roadhouse participated in the cause-marketing program GiftAMeal, transforming customer photos into meals for local families in need. This partnership enabled guests to make a positive impact while enjoying Logan's signature dishes.
In a powerful demonstration of community support, Logan's also sponsored the annual “Stars For Second Harvest” concert at the Ryman Auditorium on June 4. During the event, attendees snapped selfies with the iconic Logan's Roadhouse cow, and each photo was converted into meals for the Second Harvest Food Bank of Middle Tennessee by GiftAMeal.
Since February, Logan's and its guests have donated more than 20,000 meals through the GiftAMeal program.
“We're honored to have contributed so significantly to the GiftAMeal program,” said Ryan Russell, Sr. Director of Communications & Cause Marketing. “Our guests have shown tremendous support, and together, we've made a meaningful difference in fighting hunger directly within the local communities where we operate.”
Andrew Glantz, CEO of GiftAMeal, added, “Logan's Roadhouse has set a new standard in community engagement and generosity. Their commitment has been inspirational, and we are grateful for their partnership.”
Now through the start of the fall season, Logan's Roadhouse will partner with K9s For Warriors to support veterans. Guests who donate $5 will receive a Bounce Back* card, granting $10 off a $40 purchase at participating Logan's locations. This initiative not only supports a noble cause, but also offers customers added value for their generosity.
“Our collaboration with K9s For Warriors aligns with our goal to support veterans year-round, not just on Veterans Day,” said Russell. “We're proud to offer this promotion and further our commitment to those who have served our country.”
This initiative is part of Logan's ongoing support for veterans and active duty military. Since 2016, Logan's has provided over 50,000 free meals to veterans through various patriotic holiday promotions. The brand also offers a 10% military discount* for both veterans and active-duty members year-round and employs hundreds of veterans and active-duty individuals across its nearly 130 locations nationwide.
*Bounce Back cards are single-use only and activate 12 hours after issuance. Valid for food items only; excludes alcohol, taxes, merchandise, and gift cards. One card per table per visit. Cannot be combined with other offers or discounts. Redeemable at participating Logan's Roadhouse locations. Expires 11/10/2024.
In this story
This story was originally published in Franchising.com on July 23, 2024. Burnaze summarizes and links to the original reporting.
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