WellBiz Brands Continues 2026 Momentum with New Market Growth and Development Milestones in Second Quarter

The company opened six locations during the quarter. Additional openings occurred in other markets as part of ongoing operations, bringing the portfolio to 737 locations.

Franchise development included 15 new units signed across the portfolio. New agreements included multi-unit Drybar development in Northern New Jersey and a three-unit Elements Massage agreement in California's Bay Area, with additional commitments from franchisees in various locations.

"Across our portfolio, we're seeing continued confidence from both new entrepreneurs entering our system and existing franchisees choosing to grow with us," said Amanda Clark, CEO of WellBiz Brands. "At the same time, we're making meaningful progress behind the scenes by reducing development costs, modernizing our studio designs and creating even stronger opportunities for franchisees to succeed. Those investments are already translating into greater momentum across our brands."

The company also advanced several strategic initiatives designed to strengthen long-term franchisee performance. Following cost reduction efforts implemented throughout 2025, Drybar development costs continued trending downward. The company unveiled an updated Elements Massage studio design during its annual Next Starts Now franchise conference, generating interest from franchisees for refreshing their studios with the new aesthetic.

As consumer demand for personalized beauty and wellness services continues to grow, WellBiz Brands remains focused on operations and franchisee support across its portfolio.