How To Get Your Kids Involved in Your Family Franchise

When Heidi Jacquin and her daughter, Hayley, decided to enter the franchise world together, they embarked on a journey that many business-minded families aspire to — building a business that involves and strengthens family bonds. Heidi, an experienced entrepreneur with a history of owning and operating franchise businesses, was ready for a new challenge. When Hayley discovered FACE FOUNDRIÉ, the mother-daughter duo knew it was the perfect fit for their next venture.

The partnership between Heidi and Hayley started during the pandemic when the family spent time in Heidi’s hometown of Minnesota. Hayley stumbled upon a FACE FOUNDRIÉ location in Wayzata and fell in love with the concept after experiencing one of its signature facials. “She came back talking a mile a minute about how the whole experience was so perfect for her, from the clean modern aesthetic of the store to the low-price points for a luxury facial,” Heidi said.

This initial excitement sparked Heidi’s interest, and after experiencing the brand herself, she was convinced that FACE FOUNDRIÉ would be an incredible business opportunity, especially with Hayley by her side.

For families looking to get their kids involved in a business, Heidi’s entrepreneurial background offers key insights. With experience in both creating her own brands and becoming a successful franchisee of major brands like Teavana and Jimmy John’s, Heidi brings valuable expertise. Reflecting on her franchising experience, she said, “You can make or break your own future in the franchise world by choosing a great concept, executing the brand standard flawlessly, delighting the customer and tracking performance with a maniacal focus on your numbers.”

While Heidi has a wealth of entrepreneurial experience, Hayley brings a unique set of skills to the table. A graduate in Strategic Communications and Entrepreneurship, Hayley contributes expertise in digital marketing and social media, making her the head of marketing for their FACE FOUNDRIÉ franchise. “She studied marketing, communications and digital media as part of her double major,” Heidi said. “Understanding how to market and deliver our message to consumers is an invaluable skill Hayley has.”

Balancing a personal and professional relationship can be challenging, but Heidi and Hayley have found a way to make it work by maintaining clear roles. Heidi focuses on the financials, construction build-out and operations, while Hayley manages marketing and social media efforts. As Heidi points out, “The best way to maintain our mother-daughter relationship is to stick to our roles and support each other without overpowering each other.”

For parents considering bringing their children into the business, Heidi advises ensuring that both parties are fully committed to the hard work and time that running a franchise demands. “It’s critical that your child is invested, hardworking and willing to put in the hours it takes to be successful,” she said. She also emphasizes that children should work their way up in a similar business before taking on leadership roles, ensuring they have the necessary skills to succeed.

As for their future goals, Heidi and Hayley are excited about their upcoming FACE FOUNDRIÉ locations in San Francisco and Northern California. “We are really looking forward to caring for our future clients and providing them with not only skin care but pampering and self-care so they leave refreshed and rejuvenated,” Heidi said.

Heidi and Hayley’s story is an inspiring example of how families can come together to build a successful business, combining experience with fresh perspectives to create a winning team. For families considering franchising, their journey offers valuable lessons on commitment, collaboration, and the joy of working together.