Stater Bros. enters retail media push with in-store audio rollout

Under the agreement, Stater Bros. will use In-Store Marketplace’s programmatic platform alongside existing in-store hardware provided by Mood Media. Shutterstock

In-Store Marketplace, a platform focused on digital media integration inside retail stores, has entered into a partnership with Stater Bros. Markets, the companies announced Tuesday.

Under the agreement, Stater Bros. will use In-Store Marketplace’s programmatic platform alongside existing in-store hardware provided by Mood Media. The companies said the system is intended to manage advertising inventory, enable targeted messaging and support automated ad buying within stores.

The initial phase of the rollout will focus on in-store audio messaging. Future phases are expected to include digital screens, with the goal of creating a single system for managing multiple forms of in-store media.

Stater Bros. operates stores that draw more than 2.5 million visits each week, according to the companies. The retailer’s customer base includes a significant share of Hispanic or Latino shoppers.

Paul Brenner, senior vice president of global retail media and partnerships at In-Store Marketplace, said regional grocery chains present opportunities for retail media due to their established customer relationships.

Retail media spending in the United States is projected to reach $71.09 billion in 2026, reflecting continued growth in the sector.

Denise Singler, vice president of integrated marketing at Stater Bros., said the company plans to introduce in-store media in a way that aligns with its existing customer experience.

The companies said early results will be evaluated based on advertiser demand, customer response and the integration of media into the shopping environment.